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OI
OI Shampoo

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OI

OI Shampoo

Hair Softening Shampoo

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77,1% Naturally origin ingredients

We consider an ingredient natural if it's 100% natural without any synthetic portion.

Vegan friendly

This product does not contain any ingredients of animal origin.

Size

Free Shipping on order $75+

Free samples with every order.

Shine
Hydrating
Softness
  • Delicate and sensory cleansing.
  • Enriched with Roucou oil with a high content of carotenoids, vitamin A and selenium, with protective properties to improve the appearance of damaged hair
  • Detangling action.
  • Strong and immediate cosmetic effect.
  • Soft, shiny and full-bodied hair.
  • Persistent perfume.
ABOUT THE PRODUCT
The ideal shampoo for all hair types, OI Shampoo is infused with nourishing, carotenoid-rich Roucou oil. Our hair softening shampoo has a milky-smooth texture, leaving hair satin-soft, shiny and hydrated - with a long lasting perfume and immediate cosmetic effect.

AQUA / WATER / EAU, SODIUM LAUROYL METHYL ISETHIONATE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAUROYL SARCOSINATE, COCAMIDOPROPYL BETAINE, SODIUM LAURYL SULFOACETATE, SODIUM METHYL 2-SULFOLAURATE, PANTHENOL, PARFUM / FRAGRANCE, SODIUM METHYL ISETHIONATE, BENZYL ALCOHOL, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, LAURIC ACID, PPG-26-BUTETH-26, COCO-GLUCOSIDE, PHENETHYL BENZOATE, GLYCERYL OLEATE, PEG-40 HYDROGENATED CASTOR OIL, SODIUM BENZOATE, GLYCOL DISTEARATE, CITRIC ACID, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, POLYQUATERNIUM-7, DISODIUM 2-SULFOLAURATE, SODIUM HYDROXIDE, SODIUM LAURATE, AMODIMETHICONE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, C11-15 ALKETH-7, HELIANTHUS ANNUUS SEED OIL / HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, GLYCERYL STEARATE, GLYCERIN, LAURETH-9, TRIDECETH-12, BIXA ORELLANA SEED EXTRACT, HEXAMETHYLINDANOPYRAN, EUCALYPTUS GLOBULUS OIL, ACETYL CEDRENE, TERPINEOL, CITRONELLOL, METHYL SALICYLATE, LAVANDULA OIL/EXTRACT, GERANIOL.
The product information listed here might be subject to change. Always refer to the product packaging for the most up to date ingredient list.
12 M

Apply to wet hair and gently massage focusing on scalp, then through lengths and ends. Rinse out thoroughly. Repeat if needed.

Ingredient Highlight

Roucou oil is extracted from the seeds of Achiote, a plant native to the Amazon. Roucou oil offers remarkable benefits for hair: it has a high content of carotenoids, vitamin A and selenium, with protective and antioxidant properties which help reduce damage from external aggressors and treatments, contributing to a silky hair effect on all hair types, incuding damaged hair.

Touch and Feel

Feels like: A creamy texture unveiling a luxurious silky lather
Smells like: Aromatic with hints of thyme and pine, sweet and floral, warm with musk and amber

Application Tips

Transform your haircare wash routine into a moment of indulgence for irresistibly soft, shiny hair — apply OI Shampoo to wet hair, massage into the scalp, then work through lengths. Rinse, repeat if needed. Follow with OI Conditioner for intense hydration and a silky finish.

FAQ

Yes! OI Shampoo is formulated with an accurate calibration of mild surfactants making it safe for use on dyed or bleached hair. The nourishing ingredients will help to add shine and moisture to any type of hair bringing benefits to color treated and bleached hair.

Yes! OI Shampoo is a great option for those who struggle with frizzy hair. With hydrating and nourishing ingredients like Roucou oil, OI Shampoo helps to reduce frizz by nourishing and softening strands. Roucou oil is rich in beta-carotene and antioxidants, two ingredients that help to strengthen, nourish, and protect your hair. For optimal results, follow shampooing with our OI Anti-Frizz Oil.

OI Shampoo is a versatile shampoo that works well for all hair types, including coarse or curly. This shampoo is formulated to gently cleanse the hair, add shine, and soften. With antioxidant ingredients, it also helps to protect the hair. It is specifically formulated to tame frizz without weightiness so you can maintain your natural texture. If you’re seeking a shampoo specifically designed for curls, try our LOVE curl shampoo.

OI Shampoo has antioxidant properties and is formulated with an accurate calibration of mild surfactants. The formulation is intentionally designed with ingredients that can nourish and protect any hair type.

If you’re not someone who washes your hair every day, then OI Shampoo will likely work well for you. This shampoo scrubs away product build up leaving hair clean and shiny for days to follow and the unique fragrance will keep your hair smelling clean for days.

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Made In Italy

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